Social Media Marketing

"The best social media marketing doesn't feel like marketing!"

Successful companies in social media marketing function more as ‘publishers’ instead of ‘advertisers’. With the basis of this success being content - relevant, entertaining, informative, and shareable content! Bearing this in mind, the key elements of a social media marketing plan are having a clear understanding of a company’s target audience, choosing the right social media platforms, and creating the right content. Therefore, it is important to develop a focused social media strategy and content calendar in order to successfully engage with a target audience.

Social Media Marketing Experience

Tom Krutilek has created many social media marketing programs for a variety of clients. These programs have traditionally been part of an overall marketing and communications strategy. Tom's expertise can help a company:

Increase Brand Awareness

Drive Traffic

Generate Leads

Provide Customer Service

With extensive marketing and management experience in a variety of industries, Tom can provide the following expertise needed to achieve social media goals.

Social Media Strategy
Competitive Research
Identify Ideal Customers (Buyer Persona)
Selecting Social Channel
Digital Advertising
Content Strategy
Content Calendar
Engagement Strategy
Creative Positioning & Narrative
Integrate with the overall Digital Strategy

If you would like to learn more, then contact us today!

Below, for quick reference, is a sampling of mini case studies that highlights some of these successes.

Social Media Strategy

MVP Law Group

Successfully created a compelling social media strategy for an estate planning attorney that leveraged their key points-of-difference.
Updated and revitalized their social media presence on Facebook, Instagram, LinkedIn, Google My Business, and Blog Posts.

Content Calendar

The Stedge Group - College Planning

Developed social media calendar that corresponded with the typical college planning timeline for the applications, admissions, and financial aid process.
Targeted both parents and students via Facebook, Twitter, Instagram, YouTube, Snapchat, and Blog Posts.

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